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Meet the new SHISEIDO Makeup Collective

Suzanne Scott | Inside Shiseido | Dec 12, 2019
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SHISEIDO has been indulging its passion for the arts since its inception in 1872. From supporting emerging Japanese artists, to exhibiting artwork in their own galleries—the SHISEIDO Gallery in Ginza, Tokyo, is thought to be the oldest art gallery still in operation in Japan—art has always been at the center of the brand.

Now, the passion evolves with the creation of the SHISEIDO Global Artist Collective, an elite group of global makeup artist ambassadors who are charged with sharing the SHISEIDO vision of beauty and its new makeup collection with the world. Each artist has their own unique flare or take on beauty to share with both SHISEIDO and women around the globe. Let’s meet them, shall we?

The A-List Makeup Artist
Patrick Ta

SHISEIDO Global Color Artist
Home base: Los Angeles and New York
Known for: Polished and perfected skin

As SHISEIDO’s new Global Color Artist , makeup artist Patrick Ta (@patrickta) has more than one million followers on Instagram and is renowned around the globe for his impeccable artistry, so he is uniquely qualified to head up the new Makeup Collective. He is a favorite among the A-list—counting Blake Lively, Joan Smalls, Gigi and Bella Hadid, Chrissy Teigen, Ariana Grande and Priyanka Chopra amongst his clients—and is always called on to create cover looks for glossies including Harper’s Bazaar, Cosmopolitan and InStyle.

Of his passion for Japanese Beauty, Patrick says: “I find the idiosyncrasies of Eastern and Western beauty especially fascinating. We work so hard to achieve a perfect and crisp lip line in the US, while in Japan, they like to blur the perimeter of the mouth in order to achieve a soft-focus finish. The Japanese aren’t afraid to play with color and want to create a fresher, brighter version of themselves, whereas Americans can be a bit more reserved and tend to focus more on camouflaging imperfections. But no matter where you are in the world, always be your own artist. There really is no right or wrong way to do anything!”
Follow Patrick at @patrickta

The International Beauty Vlogger

SHISEIDO Makeup Ambassador for Asia-Pacific
Home base: South Korea
Known for: Jaw-dropping celebrity makeup tutorials

Pony (real name Park Hye-min) began her career with a makeup blog on Cyworld, a popular Korean social media network. Her easy-to-follow, step-by-step makeup looks quickly earned her a cult following, and her YouTube channel ‘Pony Syndrome’ cemented her status as a cult makeup influencer, with her Taylor Swift tutorial earning almost 18.5 million views. (It’s a must-watch tutorial!) It’s little wonder that Pony was featured as part of Forbes 30 Under 30 Asia: The Arts list and is now SHISEIDO Makeup Ambassador for Asia-Pacific.
Follow Pony at @ponysmakeup

The J-Beauty Makeup Artist
Hiro Odagiri

SHISEIDO Color Artist
Home base: Japan
Known for: A timeless Japanese beauty aesthetic

SHISEIDO Color Artist Hiro Odagiri has seen his career go full circle. He got his start in the makeup industry at the acclaimed SHISEIDO Beauty Academy in Tokyo, before going on to work with renowned makeup artist Michiko Fujiwara and a host of celebrities. “Contrast is an important element of Japanese beauty,” he says. “For example, bold color against porcelain skin is a strong juxtaposition that draws attention to bone structure and highlights a person’s best features. I focus a lot of my attention on creating the perfect canvas when I’m doing makeup, since a flawless base makes such a difference in terms of the final result. I also think wrinkles can add a lot of texture, so I like to accentuate fine lines rather than camouflage them. Graceful elegance, fine manners and attention to detail are all key components of Japanese beauty and my work.”
Follow Hiro at @hiro.odagiri

The Celebrity Favorite
Vincent Oquendo

SHISEIDO North America Color Artist
Home base: New York
Known for: Classic red-carpet glamour

From working behind a makeup counter in Saks Fifth Avenue to becoming one of SHISEIDO’S North America Color Artists, the past 15 years have been pretty exciting for makeup artist Vincent Oquendo. As a student working part-time at Saks, he discovered his passion for makeup and learned his craft by painting the faces of his customers. From there, he went on to assist one of the most legendary makeup artists in the industry, Pat McGrath. Now, Vincent splits his time between New York and Los Angeles as his signature—old-Hollywood statement lips and mesmeric eyes—has made him a favorite amongst the likes of Kaia Gerber, Bella Hadid, Lily Collins, Ashley Graham and Jasmine Tookes (to name just a handful).
Follow Vincent at @makeupvincent

The Color Chameleon
Lottie Stannard

SHISEIDO North America Color Artist
Home base: Los Angeles and New York
Known for: Using bold splashes of statement-making color

“I’ve always been attracted to Japanese beauty and art,” says Californian makeup artist Lottie, who has been appointed North America Color Artist for SHISEIDO makeup. “The execution is often simple, yet it always manages to make a bold statement.” Lottie brings that very same aesthetic to her own work as a makeup artist. “I like makeup that makes an impact without overdoing it; a clean face with a loud eye or lip, or a simple graphic eye done in a vibrant color.” It’s this strategic approach to her makeup that has made her so popular with Rihanna, Emilia Clarke, Bella Thorne and Emmy Rossum, all of whom she counts as clients.
Follow Lottie at @lotstar

The Makeup Architect
Gregoris Pyrpylis

SHISEIDO Makeup Ambassador to Europe, the Middle East and Africa
Home base: Greece
Known for: Dramatic and sculptural eye looks

As an internationally renowned makeup artist, Gregoris’ client list reads like a who’s who of celebrity fashionistas. When he’s not painting the faces of models Cindy Bruna, Jasmine Sanders, Lara Stone and Laetitia Casta, or shooting for Vogue and L’Officiel, he’s prepping looks backstage for the likes of Balmain. His most recent achievement is landing the role of SHISEIDO makeup ambassador to Europe, the Middle East and Africa. Of his new role, Gregoris says: “I’ve known SHISEIDO since I started as a makeup artist. It is a historical brand that definitely continues to set the tone in the beauty industry through its high-quality products and breakthrough innovations. I also love that art is a constant source of inspiration for the brand, and I think it really adds depth to the products.”
Follow Gregoris at @gregoris__